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Faster Pen – Siapa Suruh Pake Pensil?


Art Director: Calvin Purnomo

Copywriting: Calvin Purnomo

An initiative ad for Faster, one of ball pens brand, widely used by Indonesian. Even the kids. This ad pictures a love letter written on pencil, from a boy dedicated to a girl he loves. But because he didn’t give it to her by himself, and pass it first to his friends instead, the letter got vandalized by one of his friend, while the letter’s on the way to the girl. Poor boy.

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