Print Ad, PSA


Art Director: Calvin Purnomo

Copywriting: Calvin Purnomo

The difference between being “efficient” and being “stingy” is as thin as human’s epidermis. I know it’s a bit extreme, but actually, this thing is the insight of elementary and high school students. Some of them do keep their notes just like this ad showed. They do want to use less paper, put some scribbles on their note in case of boredom and sometimes sacrifices the notes’ readability. Those students can save papers. Why can’t we?


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