My Three “Life-Changing” Months

Hello WordPress, long time no see! Wall of text incoming.. 🙂

Well, it’s been 3 months already since I stepped into the world of advertising. A lot has happened man! Gotta admit it, these months are filled with decisions I had to make. Not easy ones I have to say. But yes, decision does mature us. And in the future I need to be faster and bolder on facing those incoming decisions. I do.

Three is a magic number, people says. To me, this Three has its own meaning lately. Three months is the time needed to finish the probation period in the agency I am working in (at least that is the amount most people here got assigned to). And this three is the number of big things happened lately. More on this later. And most important three, is the big mistakes I made during the three-months-probation-period.

After taking few moments to contemplate (and a PDR done with my CD), I do feel that after all these moment I passed, I still am veeeeeeeery green in this advertising stuff. So many flaws and misaligns I found. Let me do a little bit of curcol ya. Bear with me :p

First and the most fatal stuff, is productivity. This kind of industry does demand fast, precise, and “magical” result (and process of course). I’m still quite slow on producing stuffs, ideas, execution, etc. Gotta push it further! Go beyond my own boundary. Fuck the box, do think without the box. Quick quick quick

Second, I mentioned it earlier, precision. In other words, the love of details. Somehow, I quite often slipped and forgot few details that are crucial (ouch). This. Is. Intolerable. Details are art directors breakfast. How can I be so sloppy. Heck…

Third, is being honest. Somehow, I learned that great ads come from something that are Honest, Pure, and Insightful. And I still can’t find these on my works lately (according to me). Maybe I need some more reflections and contemplations before sleep, instead of doing other stuff? Hahaha.

Kay, according to me, those three are the worse stuff I did. Learn from it, people who still needs to learn stuff from me 😉

Next, is the three big stuff, according to me, that happened within three months. First, I love those works we made, The print ads, The Fun brand pitch, and stuffs! It is crucial for us to have this “feels good” sensation toward our work. Second, We Won The Pitch! It’s a major and very explorable brand to work on. Seriously looking forward to work on this. Third, Iris Worldwide awarded as the Top 5 Awarded Agency 2012 by Citra Pariwara 2012! Sexy… Lately I heard good stuff about Iris from people around me. This is a good start. Kudos to those who make it happened!

Okay, enough talking for this post. There has been so many words already. Before closing this, let me say few things in my mind right now.

  1. I have this unbearable urge of learning from Seniors and those notable advertising people out there. But still haven’t figure out the way to do it.
  2. Do improve my work. Don’t settle too easily.
  3. More +, less craps. Yes I do a lot of crap unneeded stuff lately.

Kay, bye. Good night, have a good rest.


Gotta Love This One. 8 Rules of Writing by Neil Gaiman

Frankly, I don’t know who Neil Gaiman is before I read this article from BrainPickings.org. But what I know is, this guy is kinda good writer. Yes he is.

Just in case you don’t like to open links, I quoted these lovely 8 points of good wills from brainpickings.org.


  1. Write
  2. Put one word after another. Find the right word, put it down.
  3. Finish what you’re writing. Whatever you have to do to finish it, finish it.
  4. Put it aside. Read it pretending you’ve never read it before. Show it to friends whose opinion you respect and who like the kind of thing that this is.
  5. Remember: when people tell you something’s wrong or doesn’t work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong.
  6. Fix it. Remember that, sooner or later, before it ever reaches perfection, you will have to let it go and move on and start to write the next thing. Perfection is like chasing the horizon. Keep moving.
  7. Laugh at your own jokes.
  8. The main rule of writing is that if you do it with enough assurance and confidence, you’re allowed to do whatever you like. (That may be a rule for life as well as for writing. But it’s definitely true for writing.) So write your story as it needs to be written. Write it ­honestly, and tell it as best you can. I’m not sure that there are any other rules. Not ones that matter.

Pretty cool aren’t they?

Thoughts and Babbles

Welcome to the Real Advertising World


I’m working at Iris Worldwide Indonesia, now that I’m graduated from university. And now it’s been a month already since I joined Iris. Hurray!

It’s been a month full of joy, handling art direction for a major mobile phone brand. The brand itself has the youth and dynamic passion, the client is very open for out of the box ideas, which is cool. So let’s hope for the best. 🙂



Ah… It’s a little bit dusty here eh?

It’s been so long that I posted some advertising stuff..

Now that the graduation assignment is finished, maybe I’ll upload a stuff or two.. (That exhausting final assignment.. And yes, I’m going to be graduated in very near future. Yay)

Just wait for it.. 🙂


Quotes From Advertising Heroes 1

Who doesn’t love quotes?

I think good quotes do worth some space in my blog, don’t they?

Here you go, the first quote. It’s from Bill Bernbach, founder of DDB.

“Rules are what the artist breaks; the memorable never emerged from a formula.” Bill Bernbach.

Definitely true. Especially in this post-modernism era, artists creates their stuffs much more freely. No boundary of what’s right and what’s not. Umm. At least on the modern countries I guess.

In Indonesia? Some extreme “fronts” would gladly bang your door when you cross “certain” boundary. Oh well. Nice quote though.

Graphic Design, PSA

“Hemat!” Stuff

Last post about the PSA I made reminds me of these stuffs I made for that campaign.

Here you go, take a look.


The campaign’s logo. Poor little paper-guy peeks on top of “hemat!” in Helvetica. B/W logo FTW! :p


One of the application I used the logo for. A mug! 😀


Here is a closer look on the mug. Gotta love that paper-guy sat on top of the mug’s surface.

Pssst. This post was sent from WordPress’ Android app. Lovely.