Print Ad, PSA

hemat!

Art Director: Calvin Purnomo

Copywriting: Calvin Purnomo

The difference between being “efficient” and being “stingy” is as thin as human’s epidermis. I know it’s a bit extreme, but actually, this thing is the insight of elementary and high school students. Some of them do keep their notes just like this ad showed. They do want to use less paper, put some scribbles on their note in case of boredom and sometimes sacrifices the notes’ readability. Those students can save papers. Why can’t we?

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PSA

Money Should be Friendlier

Art Director: Calvin Purnomo

Digital Imaging: Calvin Purnomo

Can money be friendlier? So far money has done a lot more of bad things than good ones. Oh well.

At least these paper notes had the friendlier smile face. 🙂

P.S. A bit worried that this piece of work will be a controversy, as it contain certain country’s copyrighted material maybe?
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Print Ad, PSA

Belum Terus Kapan Mainnya?

Art Director: Calvin Purnomo

Copywriting: Calvin Purnomo

A PSA ad I made to motivate fellow creative friends to come out and play. Forget those judgements that made you feel not creative. Forget those hesitation you had when you are about to create things. Just play.

Visualized by using the photographs of people doing “Hompimpa”, which is used by kids to decide the turn before playing games. But this time, the Hompimpa seems like never ending. Just like our hesitations.

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Print Ad

Faster Pen – Siapa Suruh Pake Pensil?


Art Director: Calvin Purnomo

Copywriting: Calvin Purnomo

An initiative ad for Faster, one of ball pens brand, widely used by Indonesian. Even the kids. This ad pictures a love letter written on pencil, from a boy dedicated to a girl he loves. But because he didn’t give it to her by himself, and pass it first to his friends instead, the letter got vandalized by one of his friend, while the letter’s on the way to the girl. Poor boy.

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